Marketing & Communication Executive

What does the ROLE entail?

Content Creation & Publishing

• Developing and scheduling regular posts across platforms (Instagram, LinkedIn, etc.).
• Creating or obtaining visually appealing content (photos, videos, stories, reels) that reflect the hotel’s personality, design, events, and guest experience.
• Organizing and coordinating photo shooting for the hotel and outlets
• Writing engaging captions and using branded hashtags across all Social medias.
• Monitoring comments, messages, and tags.
• Responding promptly to guest inquiries, feedback, or mentions.
• Managing user-generated content (e.g., re-sharing guest photos with permission)
• Ensuring visual and tonal alignment with the hotel’s brand guidelines.
• Adapting global brand campaigns to the local audience or property tone.
• Designing social media campaigns to fit the commercial initiatives.
• Supporting hotel events or activations with real-time posting and behind-the-scenes content.
• Launching contests, giveaways, or countdowns to drive engagement.
• Supportive Social Media activities in parallel with Digital Marketing campaigns (Marketing Calendar)
• Support restaurant teams in driving awareness and loyalty, leveraging the Loyalty Card program.

Analytics & Reporting on Social Media

• Tracking performance metrics (engagement rate, reach, follower growth, click-throughs).
• Identifying top-performing content and audience insights.
• Using data to refine content strategy and posting times.

Event Marketing

• Organizing and promoting in-house events (e.g., seasonal tastings, art exhibitions)
• Coordinating VIP events or press previews for media and influencers.
• Marketing of Social Events & Weddings in coordination with Event sales

Local Partnerships & Community Engagement

• Collaborating with local businesses, event organizers, and tourism boards.
• Cross-promotions with museums, restaurants, and retail outlets.
• Sponsoring or participating in local events, festivals etc.

Influencer, Creator and Press Collaboration

• Identifying, vetting, and partnering with travel, lifestyle, or food influencers.
• Hosting content creators in exchange for exposure or paid campaigns.
• Tracking results of influencer visits (reach, engagement, bookings).
• Support digital marketing in identified need markets (Marketing Calendar)

Brand Visibility & Collateral

• Coordinating press kits, brochures, and physical promotional material. (via updating the Marketing tool kit)
• Managing physical signage, branded materials, and displays in and around the hotel.
• Ensuring consistency of physical brand elements (e.g., uniforms, printed menus, in-room materials).
• Providing printed promotional materials and updates on new offerings. (Via updating the Marketing toolkit)
• Coordinating & in-design of the new menus and printing
• Ensure all content is matching Hyatt Regency brand requirements.

Communications

• Writing press release in collaboration Regional Communication team and Director of Sales and marketing
• Launch news of Hyatt Regency Amsterdam to the domestic media and influencers.
• Sharing of press releases

General

• Reporting on trends in footfall/covers or partnership performance.
• Coordinate annual marketing calendar together with Digital Marketing.
• Oversee and manage content on Third Party platforms except OTA’s and outside of sales platforms is up to date.