Marketing & Content Specialist
Job Summary
The Marketing & Content Specialist supports Heart of Texas Goodwill Industries' mission by developing, coordinating, and executing marketing initiatives across multiple channels. This role produces engaging content for social media, digital platforms, print collateral, and promotional campaigns while also assisting with events, retail branding, and other marketing projects. The position reports to the Marketing & PR Director and works collaboratively with the marketing team to ensure consistent, mission-driven messaging and cohesive brand representation.
Key Responsibilities
The following duties are representative of the essential functions of this position. Additional duties may be assigned as operational needs require.
Content Creation & Copywriting
- Coordinate and produce content for social media, the company website, and other digital platforms.
- Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
- Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.
Campaign & Analytics Support
- Track and analyze KPIs to measure results and drive continuous improvements for content and PR strategies.
- Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.
Events & Retail Branding
- Support the execution of events including vendor coordination, marketing materials, and onsite assistance.
- Assist in retail branding initiatives including promotional campaigns and seasonal marketing projects.
Team Collaboration & Brand Alignment
- Promote the goals and objectives of HOT Goodwill through creative and strategic marketing support.
- Collaborate with the marketing team to align messaging and branding across all channels.
- Other duties as assigned.
Supervisory Duties
This position has no supervisory responsibilities.