Marketing Data Analyst
Lead marketing data management and reporting, analyze communication-channel performance and lower-funnel outcomes, manage customer data strategy and profiling, implement communication automation, develop systems and processes, coordinate reporting, track ROI and KPIs, support digital campaigns, collaborate with stakeholders and agencies, investigate digital opportunities, execute outbound activities, and present insights.
Responsibilities
- Lead management and reporting of marketing data
- Analyze data from communications channels and report on lower-funnel performance
- Manage customer communications, data strategy, and profiling
- Implement communication automation
- Develop systems and processes and implement training
- Coordinate day-to-day reporting requirements
- Track digital-platform performance and ROI against KPIs
- Evaluate campaign performance and provide recommendations
- Support digital activities and email marketing
- Coordinate with internal stakeholders and agencies
- Investigate new digital ideas and monitor competitive promotions
- Execute and report on digital outbound activities
- Present data and insights to stakeholders
Requirements
- Experience managing CRM and email software campaigns, calendars, and agencies
- Understanding of successful CRM and email campaigns
- Experience in data analysis and reporting
- Ability to work in fast-paced environments and adapt to changing priorities
- Strong attention to detail and organizational skills
- Track record of solving business challenges using data
- High competence with Excel and data analysis tools
- High level of technical competency
- Passion for financial services, Bitcoin, cryptocurrencies, and FinTech
- Confident communication and presentation skills
Benefits
- Remote work