Marketing Data Scientist
Summary
Marketing Data Scientist at Hostelworld (hostel booking platform) building and maintaining marketing mix models, running incrementality and A/B tests, developing bidding algorithms for Google Ads, improving multi-touch attribution, and optimizing cross-channel budget allocation.
- Build and maintain marketing mix models
- Design run and analyze incrementality tests
- Develop bidding algorithms for Google Ads campaigns
- Improve multi touch attribution framework
- Monitor campaign performance and iterate bidding logic
- Optimize budget allocation across channels and markets
- Productionize analyses into reusable tools and reports
- Provide data-driven marketing recommendations
- Run A B tests to assess marketing impact
Perks/Benefits:
- Enhanced annual leave
- Growth and development support
- Hybrid work
- Paid family leave
- Paid volunteering days
- Wellbeing days
- Working from abroad policy