Marketing Engineer

Product Marketing:

• Understand technical aspects of products, machinery, or solutions and translate them into customer-friendly value propositions.
  

• Develop product datasheets, brochures, case studies.
  

• Provide inputs for pricing strategy, positioning, and value engineering based on market insights.
  

Market Research & Analysis:

• Conduct market research to identify trends, customer needs, and competitor activities.
  

• Support product development by providing customer feedback and identifying market gaps.
  

Campaign Management:

• Plan and execute B2B marketing campaigns, both digital and offline, targeting OEMs, distributors, and industrial clients.
  

• Track performance metrics and optimize campaigns for ROI.
  

Sales Enablement:

• Work closely with the sales team to provide technical support, product training, and presentation materials.
  

• Assist in the creation of proposals and tender documents.
  

Event Management:

• Coordinate and represent the company at trade shows, industrial expos, webinars, and customer events.
  

Digital Marketing Collaboration:

• Work with digital marketing teams to create SEO/SEM-friendly content and run PPC/LinkedIn campaigns.
  

• Support CRM implementation and lead generation tools (e.g., HubSpot, Salesforce).