Marketing Executive [CCP for Retail Professionals & Associates]
- Assist in plan, budget and execute campaigns across variety of media channels
- Accountable to gather market information and formulate monthly marketing campaign
- Assist in marketing, EDM, media plan and selection, PR and editorial write ups to press and magazines
- Prepares marketing materials and carries out through advertisement and web page, and encourage traffic to company’s website
- Implement and execute the strategy of in-store events, atrium / outdoor events, joint Promotions and tie-ups with relevant Business Partners to drive traffic into our stores and to increase sales and brand awareness
- Oversees advertising to generate sales and maintain good working relationships with brand principals to minimize out of pocket expenses and tap on brand principals' marketing initiatives
- Accountable to develop and maintain professional relationship with Landlord for publicity sites, atrium fair locations, A&P opportunities and best exposure for stores and brands through their event calendar activities
- Work closely with creative department to develop relevant communication collateral and In-Store Responsibilities window display with promotional theme
- Create marketing collaterals, artwork review and copywriting for both print and internet content.
- Draft PR kit for new product/brand launch and disseminate to media partners
- Coordinate all social media aspects for the Business Units.
- Monthly marketing activities report to various HODs