Marketing Executive (Social Media) - Events & Exhibitions
About the Role:
The Social Media Marketing Executive will be responsible for managing and
executing organization’s social media strategy to enhance brand visibility,
audience engagement, and online presence across all digital platforms. The
ideal candidate is creative, bilingual, and passionate about events,
exhibitions, and content that resonates with both local and international
audiences.
Key Responsibilities:
- Plan,
create, and publish engaging content across all social media platforms
(Instagram, Facebook, X, LinkedIn, TikTok).
- Develop
creative campaigns aligned with exhibition and event calendars.
- Manage
content calendars, community engagement, and influencer collaborations.
- Monitor
social media trends and competitor activity to optimize performance.
- Coordinate
with the marketing and design teams to ensure brand consistency.
- Track
performance metrics (engagement rate, reach, followers, conversions) and
report insights.
- Support
on-ground event coverage through live posts, stories, and reels.
Requirements
- Bachelor’s
degree in Marketing, Communications, or related field.
- 2–4
years of experience in social media marketing within events, exhibitions,
or entertainment.
- Excellent
Arabic and English communication skills (verbal and written).
- Strong
understanding of social media analytics and paid campaign basics.
- Creative
mindset with strong visual storytelling ability.