Marketing Executive

Job Summary

The Marketing Executive is responsible for executing day-to-day marketing tactics, coordinating cross-channel content campaigns, and supporting the brand’s overall promotional strategy. Reporting directly to the Creative Content Specialist, this role focuses on translating creative concepts into operational deliverables, maintaining consistent brand messaging across digital and traditional channels, tracking campaign engagement, and coordinating vendor and event logistics. The position serves as an operational backbone for the marketing team, ensuring timely execution of collateral, social media schedules, and promotional initiatives

Job Responsibilities

• Support the execution of integrated marketing campaigns, ensuring alignment with brand guidelines and project timelines.
• Coordinate the production and distribution of promotional materials, including digital assets, print collateral, and point-of-sale displays.
• Draft copy for promotional emails, campaign landing pages, press releases, and marketing communications.
• Liaise with internal stakeholders to gather assets and collateral specifications for multi-channel campaign rollouts.
• Assist the Creative Content Specialist in executing the monthly content calendar across all social and digital platforms.
• Schedule, publish, and monitor digital content, ensuring brand voice consistency and timely engagement with online communities.
• Help organize creative shoots, asset production, and content repository archives for easy team access.
• Assist in drafting engaging captions, short-form copy, and interactive content prompts.
• Gather data on target audience demographics, competitor marketing activities, and emerging industry trends.
• Track and report basic performance analytics across email campaigns, website traffic, and social media engagement.
• Compile monthly campaign activity summaries and asset logs for performance review by departmental leadership.
• Support customer feedback collection initiatives and track promotional campaign responses.
• Coordinate with external suppliers, print vendors, media agencies, and freelance talent to ensure timely delivery of assets.
• Assist in organizing corporate events, product launches, trade shows, and community activations.
• Maintain vendor logs, track invoice processing with finance, and ensure purchase orders align with project specifications.
• Oversee promotional item inventory levels and coordinate logistics for event setups and distribution.

Skills

Educational and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 1–3 years of professional experience in a marketing, communications, or digital agency role.
• Demonstrated familiarity with digital marketing tools, social media platforms, and content management systems.
• Hands-on experience with basic graphic design software or email marketing tools (e.g., Canva, Mailchimp) is preferred.