Marketing Lead - Africa
Own end-to-end marketing execution alongside the CMO, spanning social content, go-to-market strategy, growth campaigns, short-form video, consumer AI growth, trend analysis, AI automation, SEO, PR, and growth hacking.
Responsibilities
- Work directly with the CMO and own marketing execution end-to-end
- Plan and ship social content across Twitter/X, LinkedIn, TikTok, and YouTube
- Drive go-to-market execution for AIVM and consumer AI products
- Develop creative marketing strategies and campaign concepts
- Design and run growth campaigns from experiment design to measurement and iteration
- Track market and emerging trends and turn them into content and campaign opportunities
- Produce and direct short-form content including launch videos and UGC-style content
- Run full-cycle go-to-market and growth for consumer AI products across B2B and B2C
- Set up AI automations and AI-native workflows for the marketing team
- Support the broader marketing engine across SEO, PR, growth hacking, and YouTube
Requirements
- Strong well-rounded marketing depth across go-to-market, growth, content, social, SEO, and PR
- Creative mindset with ability to generate and execute ideas and campaigns independently
- Fluency in both Web3 and Web2 tech culture
- Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube including Shorts
- Clear grasp of current content formats and trends such as launch videos, UGC-style content, and short-form video
- Daily use of AI tools and ability to set up AI automations to improve workflows
- Solid understanding of go-to-market motions including developer-led and self-serve funnels
- Experience with or strong appetite for scaling consumer AI products across B2B and B2C
- Builder's bias toward action with a ship, learn, and iterate approach
Benefits
- Flexible PTO system based on trust and tenure including holidays
- Fully remote work from anywhere
- Flexible schedule that matches your productivity
- Multiple ways to earn through IDO, whitelabel, and employee referrals
- Company-covered software and services
- Internal promotion priority and growth resources