Marketing Lead - Americas
High-ownership marketing role working directly with the CMO across strategy and execution for AIVM infrastructure and consumer AI products serving B2B and B2C audiences.
Responsibilities
- Work directly with the CMO across marketing activities and own execution end-to-end
- Plan and publish content across Twitter/X, LinkedIn, TikTok, YouTube, and other channels
- Drive go-to-market execution and launch plans for AIVM and consumer AI products
- Develop creative marketing strategies and campaign concepts
- Design and run growth campaigns from experimentation through measurement and iteration
- Track market trends and turn cultural moments into campaign opportunities
- Produce and direct launch videos, UGC-style content, and short-form video
- Run full-cycle growth across awareness, activation, retention, and referral
- Set up AI automations and AI-native marketing workflows
- Support SEO, PR, growth hacking, and YouTube initiatives
Requirements
- Strong marketing depth across go-to-market, growth, content, social, SEO, and PR
- Creative ability to generate and independently execute ideas, campaigns, and hooks
- Fluency in Web3 and Web2 tech culture
- Deep knowledge of Twitter/X, LinkedIn, TikTok, and YouTube
- Understanding of launch videos, UGC-style content, and short-form video formats
- Daily use of AI tools and experience setting up AI automations
- Understanding of go-to-market motions, ideally developer-led and self-serve funnels
- Experience with or strong appetite for scaling consumer AI products across B2B and B2C
- Bias toward shipping, learning, and iterating
Benefits
- Flexible PTO based on trust and tenure, including holidays
- Fully remote work from anywhere
- Flexible schedule
- Ways to earn through IDO, whitelabel, and employee referrals
- Company-covered software and tools
- Internal promotion priority and growth resources