MARKETING LEAD (CONTENT & DIGITAL)

Position: Marketing Lead – Content & Digital
Employment Type: Full-Time
Location: Singapore
Salary: S$4,500 – S$5,500 per month

Job Overview

We are looking for a Marketing Lead (Content & Digital) who can take ownership of our marketing calendar, content direction and digital campaign performance.

This is not purely a content-posting or coordination role. You should be able to understand what attracts audiences, identify current content and social media trends, translate trends into relevant marketing ideas, and analyse whether campaigns are actually working.

You will work closely with internal teams and content creators to turn marketing ideas into effective campaigns across social media, EDM and other digital channels.

Key Responsibilities

1. Marketing & Content Planning

• Develop and manage the monthly and quarterly marketing and content calendar.
• Plan campaigns around product launches, promotions, seasonal opportunities, events and business priorities.
• Determine suitable campaign themes, content angles and communication approaches for different target audiences.
• Ensure marketing activities are planned ahead and executed according to schedule.
• Coordinate marketing activities across relevant online and offline channels.

2. Social Media & Content Direction

• Stay updated on social media trends, viral content, Reels, short-form videos and emerging content formats.
• Understand what captures audience attention and translate relevant trends into content ideas for the business.
• Develop creative concepts, hooks and content directions for Reels, videos and social media posts.
• Provide clear briefs and direction to content creators.
• Review content before publishing to ensure it meets the campaign objective and brand direction.
• Continuously explore new content formats and ideas instead of relying on repetitive content.

3. Team & Content Creator Coordination

• Coordinate internal team members, designers, content creators and other relevant parties to execute the marketing calendar.
• Prepare clear campaign and content briefs.
• Set timelines and follow up on deliverables.
• Ensure campaigns and content are completed and published on schedule.
• Provide feedback and direction to improve the quality and effectiveness of content.

4. EDM & Digital Marketing

• Plan and coordinate EDM campaigns based on marketing objectives.
• Develop appropriate campaign messages, subject lines and calls-to-action.
• Review EDM performance, including open rates, click-through rates and other relevant metrics.
• Recommend improvements based on campaign results.
• Coordinate EDM activities with social media and other marketing campaigns where appropriate.

5. Performance Analysis & Optimisation

• Monitor the effectiveness of Reels, videos, social media content, EDMs and digital campaigns.
• Track relevant performance indicators such as reach, engagement, views, watch time, clicks and conversions where applicable.
• Identify why certain content or campaigns are performing well or underperforming.
• Provide actionable solutions instead of simply reporting results.
• Recommend changes to content direction, messaging, format, audience targeting or campaign strategy when performance is below expectations.
• Identify successful content and campaigns and recommend how they can be repeated, improved or scaled.
• Prepare regular performance reports with clear findings and recommended next actions.

6. Market & Trend Research

• Monitor competitors and relevant brands to identify changes in marketing and content strategies.
• Keep up with changing customer interests, social media behaviour and digital trends.
• Identify opportunities for the company to react quickly to relevant trends.
• Recommend new campaign ideas based on market observations and audience behaviour.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field.
• Preferably 3–5 years of relevant marketing experience, particularly in digital marketing, social media or content marketing.
• Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends.
• Experience planning and managing marketing/content calendars.
• Able to provide creative direction to content creators rather than only coordinate schedules.
• Experience with EDM campaigns and digital marketing analytics.
• Comfortable analysing marketing performance and turning data into actionable recommendations.
• Strong project management and coordination skills.
• Good written and verbal communication skills.
• Able to manage multiple campaigns and deadlines simultaneously.
• Proactive and able to work independently with minimal supervision.

What We Are Looking For

We are looking for someone who can think beyond:

“What should we post this week?”

You should be able to think:

“What is our audience currently interested in, what content should we create to capture their attention, how did the content perform, why did it perform this way, and what should we do next?”

The ideal candidate combines creative thinking, trend awareness, coordination skills and performance analysis to continuously improve our marketing results.