Marketing Lead
Lead and execute data-driven marketing initiatives to increase protocol adoption and awareness across traditional finance, Web2, and crypto-native ecosystems. Own the marketing calendar, coordinate content and event logistics, measure ROI, support product and partnership launches, and engage users and stakeholders.
Responsibilities
- Develop and implement data-driven marketing campaigns and initiatives
- Own the marketing calendar and develop go-to-market strategies for product launches
- Evangelize and onboard new users across traditional and crypto-native channels
- Organize in-person and virtual community and ecosystem events
- Direct logistics for content creation and advertising campaigns
- Drive and quantify user acquisition, retention, and growth
- Determine ROI and expected value of marketing initiatives
- Maintain a deep understanding of the blockchain market and competition
- Work cross-functionally with design, engineering, and business development
- Act as a user and protocol advocate by engaging with users and stakeholders
Requirements
- Track record leading and scaling marketing initiatives and teams at leading L1s or blue-chip DeFi protocols
- 3+ years of experience in marketing, business development, sales, or finance, preferably in blockchain or fintech
- Strong understanding of blockchain technology and communities, particularly EVM and Cosmos ecosystems
- Experience managing social accounts and media or advertising initiatives
- Experience with lead generation, nurture campaigns, conversion optimization, and ROI measurement
- Thorough knowledge of DeFi, NFT-fi, and GameFi landscapes
- Strong interpersonal communication and collaboration skills
- Experience building and scaling crypto-native and traditional marketing teams
- Strong analytical and problem-solving skills
- Experience in traditional finance or Web2 and crypto-native marketing is ideal
- HTML, CSS, and WordPress experience is an asset
Benefits
- Remote work option