Marketing Lead
Lead marketing strategy and execution across go-to-market, product marketing, growth, paid campaigns, events, developer community marketing, thought leadership, brand initiatives, and enterprise pipeline generation.
Responsibilities
- Develop and execute long-term go-to-market strategies.
- Lead and mentor growth and product marketing teams while engaging in tactical execution.
- Oversee growth and product marketing teams to achieve strategic targets.
- Transition product marketing from single-product brand awareness to solutions and bundles.
- Run paid advertising and events to drive self-service revenue growth.
- Develop community marketing for developer audiences through blogs, Discord, and other channels.
- Develop thought leadership and brand marketing initiatives.
- Collaborate with product teams on product marketing strategies and launches.
Requirements
- 4-6 years of marketing or related experience.
- Hands-on campaign management and tactical execution in an agile environment.
- Experience in gaming or an agency is ideal.
- Extensive technology marketing experience, including selling technology products and navigating developer ecosystems.
- Ability to collaborate with sales, product development, and customer success.
- Experience overseeing growth initiatives, optimizing operations, and crafting strategic marketing plans.
- Experience developing and executing product marketing strategies.
- Experience owning enterprise pipeline generation strategies using data-driven insights.
- Deep interest in and understanding of Web3 and blockchain technology.
Benefits
- Hybrid work with onsite attendance 2-3 days per week.
- Remote work is possible within a primarily remote team.
- Periodic in-person meetups every 1-2 months.