Marketing Lead (Digital and Offline Marketing)

We are looking for an experienced and results-driven marketing lead to take full ownership of the marketing function and drive the strategy, execution, and performance that support business growth.

The ideal candidate is a hands-on marketing professional with strong expertise in performance marketing, SEO, paid media, and data-driven decision-making.

Key responsibilities

• Develop and execute the overall marketing strategy in alignment with business objectives.
• Own and optimize SEO and Google Ads performance to drive growth and maximize ROI.
• Lead content direction and brand positioning across relevant marketing channels.
• Manage and oversee the external marketing agency, ensuring high-quality and effective deliverables.
• Evaluate and challenge agency outputs based on performance, quality, and business objectives.
• Analyze marketing data and translate insights into clear, actionable recommendations.
• Forecast, plan, and continuously optimize marketing performance and key KPIs.
• Identify opportunities to improve campaign effectiveness, lead generation, and overall marketing performance.
• Take end-to-end ownership of marketing activities, from strategy and planning through execution and optimization.

Requirements

• Proven experience in performance marketing, with strong expertise in SEO and paid media.
• Demonstrated experience in developing and executing end-to-end marketing strategies.
• Strong analytical and data-driven mindset with the ability to turn data into actionable business insights.
• Experience managing, evaluating, or working closely with external marketing agencies.
• Strong understanding of digital marketing channels, performance metrics, and campaign optimization.
• Excellent strategic thinking, problem-solving, and decision-making skills.
• Strong communication and stakeholder management skills.
• High level of ownership, accountability, and results orientation.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Benefits

• Competitive salary
• Medical insurance
• Social insurance