Marketing Lead - Fintech

Merge Money Ltd. is seeking a Marketing Lead to own global marketing strategy and execution targeting fintech companies, regulated financial institutions, and multinational corporations. The role covers brand positioning, demand generation, product marketing, content, industry presence, campaign optimization, and building a scalable marketing function.

Responsibilities

• Develop and execute a global brand strategy across thought leadership, research, and media channels.
• Build an executive voice through articles, reports, awards, and partnerships.
• Establish the brand as a trusted stablecoin-to-fiat payment infrastructure provider.
• Grow engagement across owned and earned channels.
• Build positioning and messaging for fintech, AI, crypto, and global payments audiences.
• Build an inbound engine for qualified enterprise leads and pipeline contribution.
• Develop and manage multi-channel content, digital, and event campaigns.
• Develop media outreach and AI/LLM-optimized publication strategies.
• Develop storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance.
• Deliver case studies and sales playbooks.
• Translate product innovation into narratives for customers, partners, and media.
• Use AI tools and data-driven experimentation to optimize campaigns.
• Collaborate with product, compliance, and leadership teams.
• Manage agencies, freelancers, creators, and external marketing partners.
• Build and scale the marketing function.

Requirements

• Strong B2B marketing experience.
• First-principles thinking.
• Exceptional communication, storytelling, and executive presence.
• Experience managing global multi-channel campaigns and event strategies.
• Operational discipline with analytics, CRM, and funnel metrics.
• Comfort using AI tools for content, research, campaign optimization, and workflow efficiency.
• Ability to build and scale a marketing function.
• Strong communication and collaboration skills.
• Ambition, creativity, internet-native mindset, and interest in the next generation of global finance.
• Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous.