Marketing Lead
You'll be one of the first marketers at Goldsky, working closely with the Head of Marketing to bring the company's fintech and stablecoin refocus to life. You'll act as a player-coach, shipping the work yourself while shaping how marketing operates. You'll report to the Head of Marketing and take the company's strategic narrative, infrastructure, and forming customer pipeline and turn it into campaigns, content, launches, and stories. You'll wear multiple hats early and grow the surface area you own as the team expands.
Responsibilities
- Own marketing execution across product marketing, content, demand generation, lifecycle, and events
- Translate Goldsky products into messaging frameworks, sales collateral, one-pagers, and narratives for fintech product leaders and engineers
- Run launches end to end in coordination with product, engineering, and design
- Build the content engine through technical posts, customer stories, point-of-view pieces, and thought leadership
- Set the editorial calendar and own content quality
- Run paid, organic, ABM, and partner demand programs to generate pipeline
- Measure marketing effectiveness and optimize channels
- Own sponsorships, dinners, side events, and field marketing around fintech, stablecoin, and developer events
- Manage agencies, freelancers, and vendors across design, content, paid media, and PR
Requirements
- Around 5 to 8 years of B2B marketing experience, ideally in infrastructure, fintech, payments, or developer tools
- Experience shipping campaigns, owning channels, and operating as a marketing generalist
- Strong writing skills across customer stories, launch blogs, sales collateral, and social copy
- Ability to understand and explain stablecoins, payment rails, real-time data, and operational workflows
- Ability to operate quickly and finish work
- Measurement-oriented mindset with comfort setting up dashboards and collaborating with sales and operations
Benefits
- Employer-paid medical, dental, and vision plans for you and your family
- 401(k) plan through Vestwell
- Flexible Time Off
- Self Care Days every other Friday
- $2,000 Home Office Stipend
- New MacBook with a refresh every two years
- $100/mo Wellness Stipend
- $75/mo Connectivity Stipend
- Semi-Annual Travel for company on-sites and retreats