Marketing Lead / Marketing Manager

Build and own Areta's marketing function as the firm scales its digital assets investment banking platform. Translate live transactions, strategic insights, and ecosystem activity into consistent external communication while shaping market positioning, founder brand presence, and content strategy. As the first dedicated marketing hire, establish the foundations, processes, and cadence for the firm's marketing.

Responsibilities

• Own and execute marketing strategy across LinkedIn, X, the website, and newsletters.
• Translate M&A mandates, capital raises, research, and conference activity into deal announcements, case studies, insight posts, and thought leadership.
• Build and manage content calendars for the firm and its founders, including drafting and ghostwriting posts.
• Coordinate end-to-end content production, approvals, and publication scheduling.
• Support podcasts, media outreach, PR opportunities, and event-related content.
• Maintain marketing analytics and reporting for awareness, engagement, inbound leads, and newsletter growth.
• Ensure brand consistency across visuals, messaging, website pages, and marketing materials.

Requirements

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of B2B marketing experience, preferably in professional services, investment banking, consulting, fintech, or crypto infrastructure.
• Experience owning content calendars and publishing across multiple channels.
• Strong writing skills and ability to explain technical or financial topics clearly.
• Highly organised, proactive, and comfortable working independently in a lean environment.
• Experience with founder-led or expert-driven brands and senior stakeholders.
• Familiarity with digital assets, fintech, or capital markets is a strong plus.

Benefits

• Ownership of the marketing function at a globally active digital assets advisory firm.
• Direct collaboration with founders and senior bankers on live transactions and strategic initiatives.
• High-visibility role shaping Areta's external positioning and brand.
• Exposure to founders, investors, and operators across the crypto and fintech ecosystem.
• Competitive compensation with scope for increased responsibility as the platform grows.