Marketing Manager

About the Company
We are an international fintech project preparing to launch a new digital service in the consumer lending sector in the South African market. The project brings together an international team and modern technological solutions, with a focus on creating a fast, convenient, and fully digital financial product.
We are currently building a local team and are looking for a Marketing Manager who will be responsible for the launch and further development of the project’s marketing function in South Africa.

Key Responsibilities
Develop and implement a marketing strategy for the launch and further development of the company.
Plan and implement campaigns to attract new customers.
Launch, manage, and optimize paid advertising on Google, Meta, and other relevant channels.
Develop the company’s presence on social media.
Identify and test new customer acquisition channels.
Plan and coordinate marketing campaigns.
Work with marketing agencies, designers, copywriters, and other external contractors.
Participate in the preparation of advertising materials, content, and landing pages.
Analyze the effectiveness of advertising campaigns, customer acquisition costs, conversion rates, and return on marketing spend.
Analyze and optimize the customer journey from the first interaction with advertising to obtaining the product.
Analyze competitors, target audiences, and the online lending market in South Africa.
Develop the brand and ensure a consistent company communication style.
Work closely with the product, information technology, call center, and management teams.
Monitor the compliance of advertising materials with regulatory requirements.
Prepare regular analytics and reports on marketing performance.

Requirements
At least 3 years of experience in digital marketing.
Practical experience in customer acquisition through digital advertising channels.
Experience with Google Ads, Meta Ads, Google Analytics, and other marketing tools.
Setting up Google account dashboards.
Analyzing and setting optimal offers for Affiliates and monitoring them.
Understanding of the principles of building and optimizing a customer acquisition funnel.
Experience managing advertising budgets.
Ability to analyze advertising campaign results and make data-driven decisions.
Strong analytical and organizational skills.
High level of English proficiency.

Will Be an Advantage
Experience working in fintech companies.
Experience in consumer or short-term lending.
Experience working in financial companies.
Experience acquiring a large number of customers in the B2C segment.
Experience launching a new product or brand from scratch.
Knowledge of the South African market and local customer acquisition channels.

We Offer
Participation in a new fintech project at the launch stage.
The opportunity to build the company’s marketing function practically from scratch.
Direct involvement in shaping the company’s market entry strategy.
A high level of independence and the opportunity to influence marketing decisions.