Marketing Manager – Digital, Brand & PR
About the role
We are looking for a creative, hands-on and results-driven Marketing Manager to grow our consumer brands in Singapore.
You will take the lead in digital marketing, social media, public relation and brand campaigns — from developing ideas to bringing campaigns to life.
If you love building brands, creating buzz and turning marketing ideas into real business results, we'd love to hear from you!
What You'll Do
Plan and execute digital marketing, social media and brand campaigns
Manage paid digital advertising and optimise campaigns for reach, engagement and conversions
Develop engaging content across social media and digital channels
Drive public relations and media relations, including press releases, media outreach and product publicity
Build relationships with media, influencers, KOLs and content creators
Plan and execute product launches, seasonal campaigns and major sales events
Manage influencer collaborations, product reviews and brand partnerships
Support roadshows, exhibitions and brand activations
Work closely with Sales and E-commerce teams to drive traffic, leads and sales
Manage marketing agencies, vendors and external partners
What We're Looking For
5+ years of marketing experience, preferably in consumer electronics, home appliances, retail, lifestyle, FMCG or e-commerce
Strong hands-on experience in digital marketing and social media
Experience in public relations, media relations and influencer/KOL marketing
Able to plan and execute campaigns from idea to launch
Good understanding of paid advertising and digital performance metrics
Creative with a strong commercial mindset
Strong communication, writing and presentation skills
Hands-on, resourceful and comfortable in a fast-paced environment
Able to manage multiple brands, campaigns and deadlines
Experience managing agencies or external partners is an advantage