Marketing Manager, Engagement, Amazon Flex
At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors, called delivery partners, to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, instant offers), all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.
We are seeking a Marketing Manager - Engagement to own the Delivery Partner engagement strategy and business metrics for Amazon Flex Japan. The role is accountable for improving long-term Delivery Partner participation and business outcomes across the lifecycle.
The ideal candidate possesses a deep understanding of Delivery Partner needs, sound business judgment, analytical rigor, ownership of outcomes, and the ability to lead complex initiatives and influence stakeholders across functions without direct authority.
【More Information】
・Department: Last Mile (AMZL)
・Job: Other
・Location: Tokyo Office
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/disability/jp
Key job responsibilities
• Develop Delivery Partner segmentation and lifecycle frameworks to identify behavioral barriers, engagement opportunities, and differentiated interventions.
• Translate customer and business insights into prioritized engagement roadmaps, defining initiatives, sequencing, resource requirements, and expected impact.
• Design and optimize engagement journeys and channel plans across relevant Delivery Partner cohorts.
• Build the experimentation and measurement framework, including test design, success metrics, incrementality, attribution, and performance reporting.
• Analyze customer, behavioral, and business data to diagnose performance gaps, identify growth opportunities, and inform investment decisions.
• Develop scalable mechanisms and strategic partnerships that improve the Delivery Partner experience and strengthen long-term engagement.
• Lead cross-functional execution and stakeholder alignment across Marketing, Product, Operations, Tech, Finance, Legal, PR, and external partners to deliver measurable outcomes.
We are seeking a Marketing Manager - Engagement to own the Delivery Partner engagement strategy and business metrics for Amazon Flex Japan. The role is accountable for improving long-term Delivery Partner participation and business outcomes across the lifecycle.
The ideal candidate possesses a deep understanding of Delivery Partner needs, sound business judgment, analytical rigor, ownership of outcomes, and the ability to lead complex initiatives and influence stakeholders across functions without direct authority.
【More Information】
・Department: Last Mile (AMZL)
・Job: Other
・Location: Tokyo Office
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/disability/jp
Key job responsibilities
• Develop Delivery Partner segmentation and lifecycle frameworks to identify behavioral barriers, engagement opportunities, and differentiated interventions.
• Translate customer and business insights into prioritized engagement roadmaps, defining initiatives, sequencing, resource requirements, and expected impact.
• Design and optimize engagement journeys and channel plans across relevant Delivery Partner cohorts.
• Build the experimentation and measurement framework, including test design, success metrics, incrementality, attribution, and performance reporting.
• Analyze customer, behavioral, and business data to diagnose performance gaps, identify growth opportunities, and inform investment decisions.
• Develop scalable mechanisms and strategic partnerships that improve the Delivery Partner experience and strengthen long-term engagement.
• Lead cross-functional execution and stakeholder alignment across Marketing, Product, Operations, Tech, Finance, Legal, PR, and external partners to deliver measurable outcomes.