Marketing Manager, Indonesia
Develop and execute local marketing campaigns, create marketing roadmaps, align global vision with local execution, partner with General Managers and stakeholders, organize community events, maintain creative standards, and measure campaign performance.
Responsibilities
- Develop and execute on-the-ground marketing campaigns to drive signups and app downloads
- Create and implement comprehensive local marketing roadmaps and go-to-market strategies
- Drive awareness and positive brand sentiment through targeted activations
- Partner with General Managers and cross-functional stakeholders to deliver post-expansion plans
- Align global strategies with local campaigns and surface regional insights to inform global work
- Organize and manage community events and local activations
- Maintain creative standards and strategic integrity across all executions
- Measure, benchmark and iterate on campaign performance against objectives
Requirements
- 5+ years of relevant experience in marketing, creative strategy, strategic consulting, business development or related fields
- Experience in marketing strategy, strategic planning and benchmarking against objectives
- Proven stakeholder management and executive-level communication skills
- Strong creative orientation with a test, learn and iterate mindset
- Demonstrated ability to navigate complexity and coordinate diverse stakeholders
- Proven track record of measurable achievement in fast-growing tech or high-end consumer brands
- Fluency in Bahasa Indonesia and English
- Deep understanding of local culture and community engagement tactics