Marketing Manager (LATAM-focused)
Own LATAM marketing strategy and execution across events, PR, partnerships, localized messaging, demand generation, AI-enabled workflows, and market intelligence for Reap's fintech and payments products.
Responsibilities
- Own LATAM market activations end to end, including events and PR.
- Build local partnerships and co-marketing with fintechs, PSPs, exchanges, and ecosystem players.
- Support country managers across Mexico, Brazil, and Spanish-speaking LATAM.
- Localize global messaging for Mexico, Brazil, and Spanish-speaking LATAM.
- Run hands-on demand generation for Mexico and own monthly signup and pipeline targets.
- Use AI to draft and localize copy, launch campaigns, synthesize market intelligence, and scale follow-up.
- Feed local market and competitor insights into global product marketing, PR, and strategy.
Requirements
- 5–8+ years in B2B marketing with meaningful experience in fintech or payments.
- Crypto and stablecoin fluency is a strong plus.
- Hands-on execution experience across campaigns, events, copy, design briefs, and HubSpot.
- Experience building a market, function, or launch from zero to one.
- Ability to move quickly and launch campaigns or events in under two weeks.
- AI fluency in daily marketing workflows.
- Full-funnel marketing experience connecting relationships and activities to pipeline.
- Willingness to travel actively across LATAM and work across time zones.
- Based in Mexico City with strong LATAM fintech and payments relationships.
- Native or bilingual Spanish and fluent English; Portuguese is a plus.
Benefits
- Insurance coverage after probation
- Reap Card stipend and remote setup allowance
- Use of AI tools at work with opportunities to learn, experiment, and grow
- Flexible hybrid work environment with a global collaborative team
- High-impact role at a rapidly growing fintech startup
- Culture of innovation, inclusion, and continuous learning