Marketing Manager LATAM

Lead and scale Rain's marketing efforts across Latin America, building regional plans, localized messaging, demand-generation programs, events, partner marketing, PR, sales enablement, and measurement for enterprise fintech and payments audiences.

Responsibilities

• Build the LATAM marketing plan tied to pipeline and revenue targets
• Define objectives, budgets, and quarterly calendars
• Refine ICPs and named account lists and run ABM campaigns
• Design co-marketing programs with strategic partners
• Translate and adapt messaging, proof points, pricing narratives, and demos
• Produce market-specific explainers, regulatory primers, and customer stories
• Own LATAM event strategy and measure ROI
• Coordinate regional PR and earned media with HQ and agencies
• Measure pipeline influence and iterate programs
• Build regional sales decks, talk tracks, objection handling, and case studies
• Source and manage regional agencies, vendors, and specialists
• Feed customer, regulatory, and competitive insights back to HQ

Requirements

• 7–10 years of B2B marketing experience in LATAM fintech, payments, or adjacent infrastructure
• Proven ABM and enterprise marketing experience that influences pipeline
• Ability to translate technical concepts including stablecoins, onchain payments, APIs, and compliance
• Full professional proficiency in Spanish; Portuguese strongly preferred
• Strong written localization skills
• Fluency with CRM, marketing automation, analytics, and AI content or translation workflows
• Based in LATAM or able to frequently travel to the region
• Willingness to travel approximately 25–40%
• Experience starting from first principles and shipping programs independently
• Cross-functional collaboration with BD, Product, Legal/Compliance, and Design

Benefits

• Unlimited time off with a 10-day minimum
• Flexible working and home office stipend
• Comprehensive health, dental, and vision plans for US employees
• Company-subsidized life insurance for US employees
• 401(k) with 4% company match
• Equity option plan
• Company-issued cards for product testing
• Health and wellness spending eligibility
• Team and company summits and offsites