Marketing Manager
REPORTS TO: General Manager
SUPERVISORY RESPONSIBILITY: Marketing Coordinator
WAGE & HOUR CLASSIFICATION: Full-Time, Exempt, Salary
EXPECTED PAY RANGE: $50,000-$60,000 annually
SUMMARY/OBJECTIVE
The Marketing Manager leads the day-to-day execution of Spirit Mountain’s marketing across winter and summer operations, events, weddings, food and beverage, programming, and guest experiences. Working with the General Manager and leadership team, this hands-on role turns organizational priorities into engaging content and coordinated campaigns that strengthen the Spirit Mountain brand and support attendance and revenue goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
- Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
- Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services.
- Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
- Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework.
- Execute digital advertising, email marketing, website updates, and other promotional initiatives.
- Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
- Coordinate outside vendors, media partners and community partners as needed.
- Assist with developing and managing the marketing budget and recommend how available resources can be used effectively.
- Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support.
- Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.