Marketing Manager - Talentera and Evalufy
About the Role
We need a hands-on Marketing Manager to lead growth marketing for our two HR-tech SaaS brands, Talentera and Evalufy across Saudi Arabia, UAE, and larger MENA. This is not a manage-from-above role. You will run a lean team and work alongside them, writing copy, reviewing creatives,and jumping into campaigns yourself. We want someone who thinks like a founder and an early startup marketing hire: resourceful, ROI-focused, and comfortable using AI to multiply output instead of growing headcount. Your top metric is MQLs at an efficient cost per lead.
What You Will Own
Demand generation and MQL pipeline across paid, organic, content, email, and partnerships
Hands-on execution across brand, content, performance, and web, not just oversight
Leading and coaching your team, focused on pipeline impact
AI-first workflows for content, creative, optimization, and reporting
Budget and ROI ownership, with monthly CAC and MQL cost reporting
Distinct GTM for both brands, sharing resources efficiently
Arabic and English campaign execution tailored to Saudi and UAE buyers
Skills
4-5 years marketing experience in SaaS and/or HR-tech
Startup or scale-up experience, ideally working directly with a founder, small team, limited budget
Track record of improving ROI/cost-per-lead, not just brand or team size
Fluent Arabic speaker, professional English
Experience in Saudi and/or UAE; other GCC/MENA markets a plus
Genuine daily use of AI tools in marketing work
Willing to execute personally, not just strategize and delegate
Solid grasp of performance marketing fundamentals