Marketing Specialist
Job description
You are about to apply for a job at a certified Top Employer in 2025! Ready to be part of one of the market leaders in Egypt? Apply now! Raya Trade, one of Raya’s subsidiaries, is hiring a specialist (marketing).
What will you do?
- Follow up and execute multi-channel marketing communication campaigns that support retail promotions, product launches, and seasonal events.
- Cross-functional collaboration: Work closely with graphic design, sales, and e-commerce teams to ensure alignment on full campaign.
- Follow up with the merchandising team regarding campaign offers and any price changes to ensure the campaigns’ execution based on the planned calendar.
- Assist in creating content (copy, headlines, captions, TOVs) for retail, e-commerce, corporate, and after-sales for in-store signage, digital banners, SMS, and social media channels.
- Ensure a unified brand voice across all communications, both internal and external, in line with marketing and brand strategies.
- Assist in managing communication across paid, owned, and earned media (press releases, influencer briefs, media buying).
- Monitor campaign performance and customer engagement metrics; suggest improvements for future initiatives.
- Event support: Assist in planning and execution of activations, in-store events, and PR initiatives.
- Handle payment requests and monthly spending to ensure the budget is not exceeded with the finance team.
Skills description
What will you need?
- Communication skills
- Reliability
- Compliance
- Adaptability
- Time management
- Flexibility
- Awareness of Raya’s culture
- Understanding of design concepts and corporate identity
- Understanding of integrated marketing communication
- Ability to visualize ideas and messages under pressure
- Strong communication skills; comfortable working cross-functionally
- Ability to handle multiple tasks and meet deadlines
What is unique about Raya?
- Are you an eager learner? Raya believes in its employees, so we aim to continuously provide learning and development plans for all of our employees to ensure their personal and career development.
- Are you looking for career progression? Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities.
- Are you looking for a rewarding environment? Raya's top achievers are awarded annually with an international five-day trip.
- Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing CSR programs and initiatives.
- Are you a foodie? Exclusive discounts for Raya employees at Raya’s restaurants.