Marketing Specialist - Social Media

Key Responsibilities:

• Prepare and implement marketing plans and strategies aligned with the company's objectives.
• Manage the company's accounts on social media platforms: Instagram, X, LinkedIn, TikTok, Facebook, and others.
• Create, schedule, and publish relevant content in coordination with the relevant departments.
• Write marketing and advertising content consistent with the company's identity.
• Design and implement digital advertising campaigns and monitor their performance.
• Monitor customer interactions and respond to inquiries or escalate them to the appropriate management when necessary.
• Analyze the performance of marketing campaigns and prepare regular reports to enhance results.
• Stay updated on the latest trends in digital marketing and social media, applying best marketing practices.
• Maintain a consistent presence on social media platforms.
• Ensure adherence to the company's visual identity in all marketing and advertising materials.

Skills

Required Skills:

• Strong knowledge of digital marketing principles and techniques.
• Ability to effectively utilize social media platforms and manage them.
• Capability to create engaging marketing content.
• Understanding of SEO and SEM fundamentals.
• Ability to analyze data using tools like Google Analytics and social media reporting.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, or any relevant field.

Preferred to have 1 to 3 years of experience in marketing and managing social media.

Proficiency in Arabic and English, both spoken and written.

• Excellent communication and writing skills in both Arabic and English.
• Strong organizational and time management skills under pressure.
• Creativity and ability to generate new marketing ideas.
• Proficiency in Microsoft Office, familiarity with design software like Canva or Adobe Creative Suite is a plus.