Marketing Specialist – Travel and Tourism

Position Title: Marketing Specialist – Travel and Tourism Employment Type: Full Time Salary: up to 8K AED inclusive depending on experience and qualifications Job Location: Dubai About the Client: A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide. Job Description: • Develop and execute creative digital and traditional marketing campaigns that increase brand awareness, customer engagement, and travel bookings. • Manage social media platforms, website content, email marketing, and paid advertising while creating compelling promotional content for travel packages and seasonal offers. • Analyze campaign performance, market trends, and competitor activities to optimize marketing strategies and maximize ROI. • Collaborate with sales, operations, and travel partners to launch successful promotions, events, partnerships, and customer acquisition initiatives.

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. • Minimum 3 years of marketing experience, preferably within the travel, tourism, hospitality, airline, or leisure industry. • With hands-on experience managing Meta (Facebook & Instagram), Google Ads, SEO/SEM, email marketing, and social media campaigns; With experience using Google Analytics or similar reporting tools to monitor campaign performance and generate actionable insights. • Must have strong skills in content creation, copywriting, Canva or Adobe Creative Suite, and basic photo/video editing. • Arabic and English language proficiency is highly preferred.