Marketing Strategist

Position advertised: Marketing Strategist

Job specification

Marketing strategists are responsible for researching, developing and communicating strategic marketing plans to meet the company's goals. They lead and optimize marketing efforts for company and client campaigns, and collaborate with multifunctional teams to execute the

Duties and responsibilities

• Set specific marketing goals

• Design and implement marketing strategies aligned with business targets

• Develop digital campaigns to increase web traffic

• Analyse sales and marketing metrics

• Forecast market trends

• Research market to identify new opportunities

• Generate innovative ideas to promote our brand and our products

• Address advertising needs

• Ensure brand consistency through all marketing channels

• Use customer feedback to ensure client satisfaction

• Liaise with internal teams and ensure brand consistency

• Establish a strong, long-term web presence

Skills required

• Proven work experience as a Marketing strategist or Marketing manager

• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design

Experience needed

• Proven work experience as a Marketing strategist or Marketing manager

• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design

Minimum requirements

• Proven work experience as a Marketing strategist or Marketing manager