Marketing Support Editor - Graphic Specialist

Marketing Support Editor/Graphic Specialist
Brand Awareness Control
The Taylor Group, Inc.
3690 North Church Ave., Louisville, MS 39339

Backed by over 95 years of experience, The Taylor Group has become a worldwide operation with sales driven by the professional and aggressive activities of a vast domestic dealer sales, direct sales, and international sales organization. TMW designs, engineers, and manufactures more than 100 models of industrial lift equipment with lift capacities from 4,000 lbs. to 125,000 lbs. At the very center of this success has been an unwavering commitment to the key concepts of Faith-Vision-Work by the members of the Taylor family and employees who collectively form The Big Red Team! Taylor Machine Works, Inc. is a subsidiary of the Taylor Group of Companies, a third-generation family-owned business based in Louisville, MS since 1927.

Duties/Responsibilities:
• Writes, prepares, and or reviews articles and information to be used in company publications for all companies.
• Writes, edits, and creates press releases for all companies in The Taylor Group.
• Editor of Taylor Today Newsletter, compiling and writing all articles. Responsible for obtaining photos to be used in each article and making sure all material in the article is correct.
• Editor of “Taylor Today: A History”. Keeping the publication current with the events in each quarter.
• Coordinates the preparation of corporate publications, PowerPoint presentations, advertising materials, web materials, and video presentations, and ensures that the correct grammar, information, and research are done for each project.
• Create graphics, ads, marketing material, banners for sales meetings, advertising publications, corporate meetings, trade shows, directories, sponsorships, and make sure articles are correct.
• Create graphics and editorial content as part of the demand and volume for all Taylor companies.
• Manage the Square software system that the “Big Red Store” uses for inventory management, sales, purchases, and sales allocation.
• Head buyer for all ad specialty items for The Taylor Group, Inc.
• Oversee the brand specialist in making sure all branded items are using the correct logos and that orders are fulfilled appropriately according to order parameters.
• Responsible for other content management duties and responsibilities assigned by the Marketing Support Manager and Director of Marketing