Media Buyer Dating (only with Dating Experience)
Core Responsibilities
- Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
- Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
- Performance analysis and decision-making based on data.
- Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
- Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
- Scaling profitable campaigns while maintaining target profitability.
- Monitoring traffic quality and compliance with platform and partner requirements.
- Preparing daily/weekly reports.
- Following internal processes, security policies and confidentiality requirements.
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Requirements
- 2+ years of experience as a Media Buyer / User Acquisition Manager.
- Experience with one or more traffic sources:
- Meta (Facebook) Ads
- Google UAC
- Unity Ads
- Moloco
- Taboola
- Other Native Ad Networks
- Strong understanding of performance marketing metrics:
- ROI
- CPA
- EPC
- uEPC
- CTR
- CR
- CPC
- CPI
- LTV
- Experience launching and scaling mobile applications and link.
- Strong analytical skills and data-driven decision making.
- Experience with tracking platforms (Keitaro).
- Experience with A/B testing.
- Ability to evaluate and improve creative performance.
- Self-driven, responsible and result-oriented.
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Nice to Have
- Experience in Dating vertical.
- Experience with Android/iOS apps.
- Experience with affiliate marketing.
- Experience working with white/black lists.
- Experience with automated bidding strategies.