Media Buyer FB (Middle/Senior)
RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Media Buyer Facebook (Middle/Senior)
Requirements
2+ years of successful experience with Facebook in the Gambling
Ability to effectively manage large advertising Budgets
Availability of successful cases in the betting niche in the CIS/Latam markets
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
Experience in working with Antidetect Browser and Tracking Systems
A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)
Ability to moderate creatives and links on the previously mentioned platforms
Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
Ability to collect test results (advertising), draw conclusions and suggestions for further actions
Ability to analyze and optimize your advertising campaigns to achieve specified KPIs
Experience in А/B testing
Experience with a lot of traffic, ability to work with a large array of information
English B1 and above
Responsibilities
Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
Setting the Terms of Reference for the necessary promotional materials
Competent budget management
Together with the team, the formation of media strategies, calculation of the KPI funnel
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
Regular reporting on performance and profit
Market and Competitor Analysis
Planning and calculation of Traffic Streams
Our benefits to you:
☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖Paid vacations, sick leave, personal events days, days off
💵Referral program — enjoy cooperation with your colleagues and get the bonus
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯Rewards program for mentoring and coaching colleagues
✈️In-house Travel Service
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more
🎳Other benefits could be added based on your location