Media Buyer
About the Role:
As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.
What you’ll do:
Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
Collaborate with creative, funnel, and product teams to align messaging and creative direction
Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
Maintain campaign dashboards and deliver weekly performance insights and recommendations
Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge
What success looks like
Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition
Structured testing delivers actionable insights, with at least two new winning creative angles identified
Accurate tracking and attribution are in place, with reliable reporting on all key metrics
Creative and funnel teams receive regular, data-driven feedback that improves ad performance
Mindvalley’s ad strategy is benchmarked and iterated to match or exceed industry leaders
What we’re looking for
4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
Deep understanding of platform-specific best practices, campaign structures, and creative formats
Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
As published by ashby
Full Name, Email Adress, Resume, Location
- LinkedIn Profile
- Phone Number optional
- Are you currently authorized to work full-time in Malaysia or the United Kingdom? choose one
- Are you open to relocating to Malaysia for this role? yes / no
- What is your expected monthly salary in MYR?
- Why are you interested in this role at Mindvalley? written answer
- What is your notice period?
- Describe a time you used AI tools or solutions to improve ad performance or ROAS—what was your approach and what results did you achieve? written answer
- Share a specific example where you grew leads or acquisitions through a paid media strategy—what channels and tactics did you use? written answer
- What are the key elements of a high-performing creative for paid ads, and how do you evaluate whether a creative will work? written answer
- Imagine your campaign’s ROAS drops suddenly—what immediate steps would you take to diagnose and address the issue? written answer
- Have you managed campaigns with daily budgets of $5,000-$10,000/ day yes / no