Media Buyer & Optimization Specialist
Develop and manage end-to-end media strategies to generate quality leads, drive registrations, increase active user engagement, optimize campaigns against KPIs, analyze data, test new approaches, and improve user conversion and the digital journey.
Responsibilities
- Devise and manage end-to-end media plans and strategies to generate quality leads, registrations, and active users.
- Bid on and optimize media campaigns daily while monitoring CPL, CVR, CPC, CPA, and ROAS.
- Measure and report media performance against KPIs and recommend improvements to campaign communication and creative materials.
- Collaborate with Data Analysis, Business Development, Marketing Campaigns, and Marketing Communication teams to define customer segments.
- Monitor digital customer behavior and identify MarTech tools for marketing insights and performance analytics.
- Improve KPI performance through A/B testing, multivariate testing, customer attribution modeling, and retargeting journeys.
- Analyze site traffic and performance indicators, provide internal reports, and identify customer-experience improvements.
Requirements
- Bachelor's degree in a related field.
- 2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing.
- Hands-on experience with Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other advertising platforms.
- Finance industry experience is an added advantage.
- Strong command of written and spoken English.
Benefits
- Educational and career growth opportunities.
- Revenue share opportunities.
- People-first values and emphasis on employee job satisfaction.
- Opportunity to work with a worldwide team and gain international experience.