Mid-Level Marketing Analyst – Programmatic Media

Company Description

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity and affirmative action employer.

Job Description

Position Objective

Take over the operational management of the programmatic front, manage the Google Ad Manager platform, act as the focal point in the relationship with the two partner agencies responsible for inventory sales, and ensure the achievement of revenue targets and governance over the strategy executed by the agencies.

Main responsibilities:

• Monitor the inventory sales strategy executed by the two partner agencies.

• Manage the Google Ad Manager platform for programmatic media and campaigns from agencies and advertisers.

• Receive advertising/creative materials, validate them, and upload campaigns to the platform.

• Make adjustments aimed at improving results for active campaigns and increasing revenue from programmatic media.

• Hold periodic performance and strategy follow-up meetings with the agencies.

• Demand deliverables and results from agencies against agreed-upon revenue targets.

• Perform analyses regarding KPIs: CPM, RPM, Revenue, Viewability, and propose improvements.

• Generate recurring reports on the operation, highlighting key points and areas for improvement accompanied by an action plan.

• Audit and validate performance reports delivered by the agencies.

• Identify opportunities for revenue optimization (e.g., new inventory formats, sales strategy adjustments).

• Report programmatic performance to the Coordinator, escalating relevant exceptions or risks.

• Serve as the primary source of internal technical knowledge regarding the programmatic operation, given that execution is outsourced.

Qualifications

Performance Indicators (KPIs)

• Achievement of the programmatic revenue target.

• KPIs to be monitored: Revenue, CPM, RPM, Impressions, clicks, Viewability, Drop off, and CTR.

• Quality and regularity of agency monitoring (meeting cadence, reports).

• Time taken to identify and respond to agency performance deviations.

Platforms used on a daily basis:

• Google Ad Manager

• Adobe Analytics

• Google Analytics

Additional Information

Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, every skill and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with their personal commitments and interests, prioritizing well-being.

We are dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.

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