Mobile Growth Manager
Own and scale mobile app acquisition and growth channels through hands-on campaign development, optimization, budgeting, experimentation, attribution, performance analysis, and cross-functional collaboration.
Responsibilities
- Develop and execute mobile growth strategies across acquisition channels
- Own campaign planning, budget allocation, optimization, and performance tracking
- Partner with creative teams to develop platform-native ad creative
- Design and run experiments to improve install rate, activation, retention, and monetization
- Optimize onboarding, conversion flows, and downstream engagement with product and lifecycle teams
- Build and use attribution frameworks including SKAN and MMPs
- Analyze CPI, CAC, LTV, payback period, and retention metrics
- Identify and scale high-performing channels
- Cut underperforming channels
- Monitor platform changes, privacy updates, and emerging mobile growth opportunities
Requirements
- Hands-on experience managing mobile acquisition campaigns across Meta, TikTok, Apple Search Ads, or Google App Campaigns
- Ability to optimize full-funnel metrics including activation, retention, LTV, and revenue
- Experience with mobile attribution constraints such as SKAN and MMPs
- Ability to operate in ambiguity and build new channels or programs
- Ability to collaborate with creative, product, lifecycle, and data teams
- Ability to take ownership and move quickly
- Clear communication skills
Benefits
- Remote work
- Annual company offsite
- Annual professional development stipend
- Annual social travel stipend
- Monthly co-working stipend