NUVA Marketing Manager

You will strategize, plan, and execute marketing initiatives to grow the product audience, brand awareness, and protocol engagement. You will track and analyze key engagement metrics to optimize content and campaigns, help create blog and article content, manage community-building initiatives and events, oversee Discord and Telegram vendors, monitor sentiment, operate the NUVA Finance X handle, collaborate on visual assets, and engage with key opinion leaders and protocols.

Responsibilities

• Strategize, plan and execute marketing initiatives to grow audience and protocol engagement
• Track and analyze key engagement metrics and optimize content and campaigns
• Support creation and distribution of blog and article content
• Develop marketing materials in coordination with events and marketing teams
• Manage end-to-end community building initiatives and events including Twitter Spaces, podcasts, and in-person events
• Oversee and manage community management vendors for Discord and Telegram
• Monitor mentions across social media and news outlets and address adverse news or negative sentiment
• Establish best practices and high engagement in online communities
• Own day-to-day operations of the NUVA Finance X handle and create posts and threads
• Collaborate with art and design teams to produce videos, animations, graphics, and other visual assets
• Engage with KOLs and other RWA and DeFi protocols on Crypto Twitter to expand reach

Requirements

• 5+ years of marketing experience with a proven track record growing Web3 brands
• Deep interest in and strong understanding of Web3, RWA, and DeFi
• Strong portfolio of viral, thought-leading content and effective community engagement
• Strong strategic marketing skills from concept through execution and analysis
• Outstanding written and verbal English communication skills; Cantonese and Mandarin are a plus
• Basic graphic design skills or knowledge are a plus
• Self-motivated and proactive, able to lead projects and deliver on tight deadlines
• Experience liaising with external vendors and coordinating cross-functional teams
• Familiarity with performance analytics tools for social media
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred but not mandatory

Benefits

• Medical allowance
• Life insurance
• Transportation allowance
• Incentives in the Web3 space
• Flat organizational structure
• Opportunities across the Animoca Brands ecosystem
• Multi-cultural workplace