Outcomes Planning & Buying Manager

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Responsible for providing strategic leadership across programmatic and addressable media, through audience-led planning, media activation, optimisation, and performance measurement.

Building on strong executional and team leadership experience gained as a Manager, this role expands accountability from campaign delivery to broader client leadership, commercial growth, operational excellence, and people development. The Associate Director leads the development and implementation of integrated media strategies across channels such as CTV, Online Video (OLV), YouTube, Display, Digital Out-of-Home (where applicable), and other programmatic addressable environments, ensuring investment decisions align with business objectives and deliver measurable impact.

The role leverages audience insights, advanced targeting capabilities, automation, and performance analytics to maximise effectiveness throughout the customer journey. Acting as a senior advisor to clients and internal stakeholders, the Associate Director oversees multiple workstreams and teams, promotes innovation and best practice, and supports the Director in shaping the strategic growth of the Outcomes practice.

Key Responsibilities

Strategic Leadership

• Develop and lead audience-first programmatic and addressable media strategies that deliver measurable business outcomes.
• Translate business objectives, audience insights, and market opportunities into effective activation plans.
• Drive innovation across programmatic channels, leveraging emerging technologies, platforms, and data solutions.

Client and Business Leadership

• Act as a senior strategic partner to clients and internal stakeholders.
• Support the Director in identifying growth opportunities and driving commercial performance.
• Ensure media investment decisions are aligned to client objectives and maximise effectiveness and efficiency.

Team Leadership and Development

• Lead, coach, and develop managers and specialist teams.
• Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
• Provide oversight and direction across multiple client workstreams and projects.

Performance and Optimisation

• Oversee audience strategy, media activation, measurement, and optimisation across programmatic and addressable channels.
• Guide investment decisions, targeting strategies, automation frameworks, and budget allocation.
• Utilise data, analytics, and audience signals to continuously improve performance and business outcomes.

Operational Excellence

• Drive best practice, governance, and quality standards across campaign planning, activation, and reporting.
• Identify process improvements that enhance efficiency, scalability, and effectiveness.
• Collaborate with cross-functional teams to ensure integrated delivery and client success.





Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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