Paid Media Manager
Scale paid acquisition across self-serve, developer, and enterprise segments by owning channel strategy, budgets, campaign execution, creative testing, landing-page alignment, attribution, reporting, and full-funnel experimentation.
Responsibilities
- Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments
- Build scalable paid acquisition systems focused on CAC, payback, and pipeline quality
- Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels
- Partner with creative teams on ad concepts and run creative testing programs
- Align paid journeys with landing-page, lifecycle, and sales teams
- Run A/B tests, analyze performance, iterate quickly, and document learnings
- Instrument tracking, attribution, and reporting for measurable paid impact
- Increase experimentation velocity and platform diversity
Requirements
- Proven track record scaling paid programs profitably across Google, Meta, LinkedIn, and other channels
- Hands-on experience building and optimizing campaigns
- Strong understanding of attribution, tracking, and LTV versus CAC
- Experience running creative testing with creative teams
- Experience aligning campaigns to full-funnel self-serve and sales-led journeys
- Clear communication and high-intent copywriting skills
- Ability to build systems in scrappy, high-ownership environments
- Bonus: experience marketing to technical audiences
- Bonus: familiarity with self-serve and sales-led motions
- Bonus: experience standing up reporting systems or collaborating with data and BI teams
Benefits
- Annual professional development stipend
- Annual social travel stipend
- Annual company offsite
- Monthly co-working stipend