Partnership Marketing & Demand Generation Manager South Africa & SADC (english-speaking)

Why this role matters

Content is at the heart of Factorial’s growth. From educational articles and conversion-driven landing pages to newsletters and lifecycle content, our content helps users discover us, trust us, and choose us.

We’re looking for a Content & SEO Specialist to own and scale content across ROW markets (UK, South Africa, Poland, US), with a strong SEO mindset and a clear focus on performance. You’ll combine creativity with data, working closely with Growth, SEO, and Brand teams to turn content into a measurable growth lever.

🧠 What you’ll be doing

Content creation & strategy (core focus)

• Own the content strategy and execution for ROW markets, aligned with business and growth objectives
  
  

• Create, optimize, and maintain SEO-driven content (blog articles, landing pages, guides, and resources)
  
  

• Write and manage newsletters and email content, collaborating with Growth teams to support acquisition and activation
  
  

• Develop clear, actionable content briefs for in-house teams and external freelancers
  
  

• Ensure content quality, consistency, and tone across all markets and formats
  
  

SEO & performance

• Apply SEO best practices across all content (on-page, internal linking, search intent, basic technical hygiene)
  
  

• Understand keyword research, competitor analysis, and SERP analysis to guide content priorities
  
  

• Being able to understand the metrics related to content and SEO performance provided for the SEO team or via tools such as Google Analytics, Google Search Console, Screaming Frog, Ahrefs or SEMrush.

• Translate performance insights into content improvements and new opportunities
  
  

Tools, workflows & collaboration

• Work hands-on with HubSpot for content publishing, newsletters, and performance tracking
  
  

• Collaborate closely with SEO, Growth, Brand, and Product Marketing teams to ensure alignment
  
  

• Coordinate and collaborate with content freelancers, from briefing and feedback to quality control
  
  

• Contribute to global content and SEO projects, sharing learnings and best practices across markets
  
  

🎯 Who we’re looking for

You don’t need to tick every box—what matters most is mindset, motivation, and potential.

• Native-level English, with clear, confident written communication. Any other languages are a plus.
  
  

• Strong writing and editing skills — you enjoy crafting structured, engaging, and conversion-oriented content
  
  

• A content-first mindset with a solid understanding of SEO fundamentals
  
  

• Comfortable working with data and performance metrics to evaluate what works (and what doesn’t)
  
  

• A highly collaborative mindset — you enjoy working closely with multiple teams and are comfortable being in constant contact with Content, Growth, Brand, and especially the SEO team to align priorities and deliver results.
  
  

• Curious, resourceful, and happy to research complex topics and simplify them
  
  

• Organized and proactive — you manage your own projects and timelines effectively

• Experience with CMS tools (WordPress, Dato, Webflow) and marketing tools like HubSpot (or strong willingness to learn)
  
  

• Experience working with freelancers or external contributors is a plus
  
  

• Previous experience in content, marketing, or communications is helpful but not required — potential and motivation matter most

🌱 What you’ll get

• Ownership of content across international markets with real business impact
  
  

• A chance to grow as a content marketer with strong SEO and performance skills
  
  

• Exposure to full-funnel content: acquisition, activation, and lifecycle
  
  

• A collaborative, international team that values autonomy, feedback, and learning
  
  

• Space to experiment, measure results, and continuously improve