Performance Marketing Specialist
We are seeking a Performance Marketing Specialist with hands-on experience in managing digital advertising campaigns for e-commerce. The ideal candidate will analyze results and optimize performance to enhance sales and improve ROI.
Responsibilities include managing and optimizing campaigns on Meta, Google, TikTok, and Snapchat, tracking key performance indicators such as ROAS, CPA, and Conversion Rate, analyzing sales and campaign data, testing ads, audiences, and offers, and preparing regular reports that highlight results and improvement opportunities.
Preferred candidates will have prior experience in e-commerce within the Saudi market, a good understanding of the Salla platform, and the ability to track conversions, along with familiarity with Google Analytics and Google Merchant Center, in addition to a solid grasp of Saudi consumer behavior.
This position is fully remote, and we are looking for a practical and analytical individual who understands numbers and can make data-driven marketing decisions.
Skills
Required Skills:
- Experience in managing paid advertising campaigns.
- Proficiency in using Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
- Experience in e-commerce marketing and driving sales.
- Good knowledge of the Salla platform and managing stores on it.
- Ability to analyze campaign performance and read metrics such as ROAS, CPA, CTR, and conversion rates.
- Experience with Google Analytics and measuring and tracking conversions.
- Ability to manage advertising budgets and allocate them based on performance.
- Skill in data analysis and extracting improvement and growth opportunities.
- Experience in testing ads, audiences, and offers and optimizing results.
- Good understanding of the Saudi market and consumer behavior.
- Experience with Google Merchant Center and Looker Studio is preferred.
- Ability to prepare clear reports and make data-driven marketing decisions.