PPC specialist
Create, launch, and optimize PPC campaigns across search and social channels; analyze campaign data, monitor budgets and bids, track KPIs, conduct keyword research, design A/B tests, write ad copy, and reduce click fraud risks.
Responsibilities
- Develop paid channel strategies
- Create and plan PPC campaigns and A/B tests
- Oversee and optimize existing campaigns
- Manage search platform accounts such as Google Ads
- Select keywords and target audiences
- Monitor budgets and adjust bids to improve ROI
- Track KPIs and analyze performance
- Write attractive and concise ad copy when needed
- Maintain partnerships with ad platforms and vendors
- Identify and reduce click fraud
- Stay current with PPC trends
Requirements
- Proven experience as a PPC manager or digital marketing specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple ad platforms such as Google Ads and Facebook
- Working knowledge of analytics tools such as Google Analytics
- Hands-on experience with optimization, search query reports and keyword research in Google Ads
- Data-driven mindset
- Fluent English
Benefits
- Flexible working hours
- Work with industry professionals
- Multicultural and diverse environment
- Free parking
- Learning budget
- Sports and leisure facilities
- Possibility to work remotely
- Time off when needed
- Workspace budget or tools