Prepaid Card Product Manager
About the Role
We are looking for an experienced Prepaid Card Product Manager to lead the end-to-end
product lifecycle of a new prepaid card and digital wallet proposition. The role will be responsible
for product strategy, regulatory readiness, customer value proposition (CVP) design, launch
execution, portfolio management, and continuous optimization.
The ideal candidate should have strong experience in prepaid card product management, digital
payments, card issuing processes, and UAE/GCC banking or fintech environments. This role
requires close collaboration with technology, operations, risk, finance, marketing teams, card
schemes, and external partners to successfully deliver and scale the prepaid card proposition.
Key Responsibilities
Product Launch & Implementation
Own the complete prepaid card product lifecycle from concept development to
commercialization.
Drive launch activities including regulatory submissions, BIN setup, scheme onboarding,
card configuration, KYC/AML workflow design, limit management, testing, UAT, pilot
launch, and go-live readiness.
Coordinate with internal teams and external partners to ensure timely delivery of all
product dependencies.
Customer Value Proposition (CVP) & Product Strategy
Define and enhance prepaid card customer value proposition including features, pricing,
rewards, and digital wallet integrations.
Develop product strategies aligned with customer needs and business objectives.
Identify opportunities for customer segmentation and segment-specific propositions such
as youth/student, institutional, or education-linked prepaid solutions.
Benchmark competitors and analyze market trends to continuously improve product
offerings.
Portfolio Management & P&L Ownership
Manage prepaid card portfolio performance through key metrics including:
Card issuance and activation rates
Average load and spend per active account
Revenue growth
Customer retention and churn
Fraud performance
Own prepaid card P&L management including interchange revenue, fees, funding costs,
and scheme-related expenses.
Use analytics and insights to recommend initiatives for improving profitability and
customer engagement.
Digital Payments & Wallet Integration
Manage integration of prepaid cards with digital wallets such as Apple Pay, Google Pay,
and Samsung Pay.
Ensure seamless integration with existing payment ecosystems and digital platforms.
Work closely with technology teams on product requirements, enhancements, and issue
resolution.
Stakeholder Management & Governance
Act as the primary product owner and business representative across technology,
operations, risk, compliance, finance, marketing, and external partners.
Coordinate with bank scheme partners on pricing, certifications, mandates, and
compliance requirements.
Prepare management dashboards, performance reports, and executive updates.
Support governance forums by tracking milestones, risks, and issue resolution.
Skills
Mandatory Requirements
6–8 years of experience in card product management, prepaid payments, digital
payments, or fintech.
Minimum 3 years of experience in card issuing or prepaid product lifecycle management.
Strong UAE/GCC market experience in prepaid cards, digital payments, or retail banking.
Proven experience managing end-to-end prepaid card launches from CVP design
through go-live.
Strong understanding of bank card issuing processes and compliance requirements.
Professional proficiency in English.
Domain Expertise
Strong knowledge of prepaid card product lifecycle including:
Product ideation
Regulatory approvals
CVP development
BIN setup
Scheme onboarding
Launch execution
Portfolio optimization
Understanding of card operations including:
Settlement processes
Interchange and scheme pricing
Card profiling
Limit management
Fraud and chargeback processes
Experience with digital wallet integration and tokenization.
Knowledge of customer segmentation, loyalty programs, and rewards mechanisms.
Tools & Technologies
Experience with:
Card management platforms such as TSYS Prime, PowerCARD, Way4, Marqeta, or
similar issuer-processing platforms.
Fraud management tools such as Falcon, PRM, or equivalent.
Data analytics tools including SQL, Power BI, Tableau, or similar.
Product management tools such as Jira, Confluence, or equivalent.
Bank Online portals for BIN management and scheme compliance.
Preferred Certifications (Good to Have)
Mastercard Academy or Visa University certifications in card product management/digital
payments.
Certified Payments Professional (CPP).
Agile/Scrum certification (CSPO, SAFe Product Owner).
PMP or PRINCE2 certification.
Key Success Metrics (KPIs)
Number of prepaid cards issued.
Activation rate within the first 30 days.
Average load and spend per active account.
Portfolio revenue growth.
Time-to-market for product launch.
Customer satisfaction/NPS.