Product Manager / Director, User Growth
Shape product direction and drive cross-functional collaboration to accelerate user growth. Develop consumer-facing growth campaigns and task products, enhance B2B platform and analytics functionality, define channel strategies, analyze performance, prioritize product capabilities, and build operational best practices.
Responsibilities
- Develop consumer growth campaigns and task products to boost engagement and retention.
- Enhance B2B platform and data analytics functionalities.
- Define and execute SEO, ASO, referral, affiliate, and paid channel strategies.
- Collaborate with channel owners to align platform capabilities with growth levers.
- Identify high-potential channel opportunities and build scalable product features.
- Evaluate campaign and task performance metrics for actionable insights.
- Prioritize product capabilities aligned with global growth strategies.
- Build operational best practices for growth activity adoption and efficacy.
- Collaborate with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams.
- Monitor market trends and emerging technologies.
Requirements
- 3+ years of experience with growth activities, mega sale, personal task, loyalty system, and platform products.
- Understanding of data analysis, user research, and campaign performance metrics.
- Exceptional communication and collaboration skills.
- Ability to influence stakeholders and lead cross-functional projects.
- Experience delivering large-scale projects and navigating cross-team dependencies.
- Current right to work in Hong Kong without visa sponsorship is prioritized.
Benefits
- Competitive total compensation package
- L&D programs and education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants