Product Marketing
- Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
- Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
- Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
- Effectively use Marketing elements & channels for communication
- Work towards improving the efficacy of the communication as measured through quantitative parameters
- Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
- Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
- Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't
- Work on innovations and leveraging technology for client outreach and response efficacy