Product Marketing Lead / Product Marketing Director

Lead product marketing for zerohash by developing positioning, messaging frameworks, partner launch narratives, and go-to-market strategies for new features. Translate complex technical capabilities into clear customer-facing stories, create sales and partner enablement materials, support joint marketing initiatives, and package product updates for internal and external audiences.

Responsibilities

• Develop differentiated messaging for the Trade, Transact, and Tokenize product lines.
• Translate complex technical features into narratives tied to partner value, market trends, and business outcomes.
• Maintain and evolve product positioning.
• Partner with Product Leadership on upcoming releases, roadmap themes, dependencies, and customer impact.
• Build and lead go-to-market plans for new features.
• Develop positioning, competitive framing, and content for sales, success, and marketing.
• Package product updates for internal and external audiences.
• Develop partner-facing messaging for major announcements.
• Create value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools.
• Support joint marketing initiatives with enterprise partners.

Requirements

• 7-10+ years of product marketing experience at a B2B fintech, payments, or crypto infrastructure company.
• Experience supporting fast-moving product teams.
• Experience building go-to-market motions for technical products.
• Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.
• Product positioning and messaging development.
• Strong writing and structuring skills.
• Ability to lead cross-functional plans independently.
• Ability to translate complex infrastructure products into accessible narratives.

Benefits

• Healthcare insurance with zerohash covering roughly 100% of employee premiums and a portion of spouse/children premiums in the U.S.
• Vision insurance.
• Dental insurance.
• Chance to earn equity.
• Maternity leave after 6 months.
• Paternity leave after 6 months.
• WeWork All Access Membership.
• WFH yearly stipend.
• L&D yearly stipend after 6 months.