Product Marketing Lead- Vertoz
We are looking for a B2B product marketing professional with 6–10 years of experience in product marketing, positioning, or category strategy, preferably across cloud, IT services, infrastructure, or enterprise software. The ideal candidate should have experience positioning multiple brands or product lines, working with technical and commercial buyers, creating customer case studies, and driving marketing-sourced pipeline. Strong writing skills are essential.
•Own brand architecture and determine how the CloudTech businesses should be positioned.
•Define and develop category positioning for each business and the overall division.
•Build messaging and narratives for different buyer segments.
Requirements
•6–10 years in B2B product marketing, positioning, or category strategy.
•Experience in cloud, IT services, infrastructure, or enterprise software.
•Experience positioning more than one brand or product line.
•Experience positioning technical products for both technical and commercial buyers.
•End-to-end experience in creating customer case studies, including customer coordination and approvals.
•Comfortable owning a marketing-sourced pipeline target.
•Strong writing skills.
•Ability to communicate with architects as well as CIO-level stakeholders.
•Experience in Indian BFSI, insurance, or healthcare is valuable.
•Familiarity with AWS or Microsoft partner programmes is an advantage.
•Channel/reseller marketing, analyst relations, or category creation experience is valuable.