Product Marketing Manager
Drive go-to-market strategy across multiple BitGo products, own messaging and positioning, lead product launches, create sales enablement materials, and support demand, onboarding, engagement, and retention initiatives.
Responsibilities
- Own messaging, positioning, and go-to-market strategy for key products and features.
- Develop customer segment understanding, buyer personas, use cases, and competitive positioning.
- Partner with Product Management to shape roadmap priorities and launch new features.
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns.
- Own release communications and drive adoption among existing and new clients.
- Create sales collateral, product guides, demos, and customer-facing materials.
- Enable Sales and Business Development teams with messaging and tools.
- Gather Sales insights to refine positioning and improve conversion.
- Collaborate with content, growth, and PR teams to drive demand and awareness.
- Support campaigns, lifecycle marketing, and product-led growth initiatives.
- Support go-to-market efforts for retail and mobile initiatives.
- Improve onboarding, engagement, and retention for product users.
Requirements
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startups, or financial services.
- Ability to translate technical products into clear customer value propositions.
- Experience launching products and working cross-functionally with Product, Sales, and Design.
- Familiarity with institutional and retail user journeys.
- Excellent writing, storytelling, and communication skills.
- Highly organized, proactive, and comfortable working in a fast-moving environment.
Benefits
- Bonus
- Stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter and parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture