Product Marketing Manager
Own product marketing for Hadean's AI and simulation products, shaping positioning, messaging, go-to-market plans, sales enablement, and competitive intelligence for defense and government buyers.
Responsibilities
- Own and evolve positioning and messaging for Hadean's AI and simulation products
- Conduct audience research for defense, intelligence, and government buyers
- Maintain and iterate a messaging house across sectors, personas, and geographies
- Build and execute go-to-market plans for new features and releases
- Partner with Product to inform the roadmap with market signals and buyer feedback
- Identify and activate channels and events for government audiences
- Develop and maintain a sales enablement library including pitch decks, one-pagers, battlecards, and RFI/RFP language
- Train the Sales team on positioning, objection handling, and competitive differentiators
- Run a competitive intelligence program and produce market intelligence reports for leadership
- Track procurement trends, budget cycles, and emerging requirements
Requirements
- 8+ years of product marketing experience in B2B or B2G software
- Track record of owning the full product marketing lifecycle: research, positioning, messaging, launch, and enablement
- Experience marketing to, or alongside, government and defense customers
- Ability to translate technically complex products into clear language for technical and non-technical audiences
- Experience supporting multi-geography go-to-market efforts across US Federal and international allied markets
- Exceptional written and verbal communication
- Ability to listen to and understand multiple stakeholders with differing perspectives
- Ability to assimilate complex, multi-layered concepts and identify strategic opportunities
- Strategic thinking with a bias for execution
- Comfort operating in ambiguity and carefully managing information
- Highly collaborative and able to influence without authority
- Detail-oriented with ability to ship and iterate quickly
- Technical background highly desirable
- Able to obtain and maintain US Top Secret Clearance
Benefits
- Share options
- Hybrid working with 3 days per week in the Arlington office
- Health insurance
- Vision and dental coverage
- 401k
- Flexible working
- 3 extra days off at Christmas
- L&D budget
- Regularly scheduled socials