Product Marketing Manager Maternity Leave Cover
You will conduct market and competitor research, develop product positioning and messaging, create B2B go-to-market strategies, coordinate campaign execution, produce marketing content, optimize paid and organic campaigns, and build sales enablement materials for fintech products during a maternity leave coverage period.
Responsibilities
- Conduct market research, partner surveys, customer interviews, and competitor research
- Build product positioning and messaging
- Develop and execute B2B go-to-market strategies
- Create marketing briefs
- Develop marketing content assets
- Launch paid and organic marketing campaigns
- Measure and optimize campaign performance
- Develop sales training materials, educational content, and product demos
Requirements
- Excellent written and presentation skills in English at B2 level or above
- 3+ years of product marketing experience in fintech
- Proven success in B2B marketing campaigns
- Project management skills
- Ability to manage multiple projects and deadlines
- G-suite proficiency
- Jira proficiency
- Confluence proficiency
- Miro proficiency
- Figma proficiency
- Digital marketing experience
- Bachelor's degree or higher in Marketing, Product Management, Communications, PR, Business Analytics, or a related field